Social Norms and Pro-Environment Behaviours: Heterogeneous Response to Signals
نویسندگان
چکیده
Previous research has demonstrated an effect on pro-environment behaviours such as household recycling from communicating social norm information to respondents. In this paper, we extend this work by considering the effects of varying (i) the absolute size (strength) of the norm (ii) its geographic scope (iii) whether the norm is stated in relative terms. We also show how previous behaviours interact with social norm information. The context is a stated preference choice experiment on recycling behaviours by households in Poland. The main finding to emerge is that social norm effects on preferences for recycling seem to be very context-dependent. There is no evidence of generalizable effects which would be useful to policy designers.
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